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9 Secrets of Successful Website Landing Pages With Great UX Design, That Attract Customers
Website Landing Page UX Design
Landing pages are webpages that are designed to capture a visitor’s interest and make them want to take action — more commonly used when someone is ready to make a purchase, sign up for an event, when launching a product or tailoring a personal portfolio
You’ve probably seen them everywhere, and that’s because they’re powerful and effective. Landing pages are the foundation for a successful business, especially for online businesses—they are the ones with the huge call to action buttons, flashy graphics, and sometimes even the promise of a free gift or special offer. Whether you’re looking to capture emails, generate sales, promote an event, or gain more traction in social media, landing pages are critical to every online business and incredibly effective at getting a visitor to take action.
A good landing page should focus on a single conversion goal, such as buying a product or signing up for a mailing list. The conversion goal should be clearly communicated. To build trust with visitors, the page should contain only the information they need to know. Make sure there are no distractions and too many options.
A landing page should make it very clear why the visitor is there, and provide information that is of value. It should help the user accomplish their goal, and make it easy for them to move on.
A good landing page will entice users into wanting to learn more about the company or product and convince them to enter their email address or purchase the product. A landing page is the first page a visitor sees when they arrive on a website, and it can have a huge impact on conversion rates. It should be a one-pager. The copy, images, and layout should be simple and straightforward. There are many landing pages that don’t tell their stories very well and are poorly designed. But there are a lot of well-designed landing pages, too. Make sure yours stands out.
What Makes A Good Landing Page?
Landing pages don’t have to be complicated and convoluted. While that might be appealing to those of us who like to see our landing pages laid out like a beautiful, organized tableau, the reality is that there are times when a landing page is just a simple, straightforward piece of text that tells visitors what you do and why they should care. It can be a page that tells visitors a little bit about your company, your mission, and what makes you unique. If you’re working with a big company, it could be a short video of the CEO talking about your company. Or, it could simply be a few words saying that you help people make their dreams come true. If you’re running a one-person business, it can be a simple statement about the benefits of your product.
How to Build a Landing Page That Sells
Here's a guide to creating a successful landing page that will take your business to the next level - How to Generate Leads and Traffic From Your Landing Page:
1. Plan Your Content. Make sure that your landing page is written well. The language used in the text should be clear and simple. The use of keywords is a great way to improve the success rate of your landing page. If your landing page has a high bounce rate, or if you get a low conversion rate, you need to reevaluate your landing page.
2. Start with a clear statement of what you offer. There are two main things you need to offer. First, you need to offer visitors a clear and simple way to contact you. Second, you need to offer them the solution that they are looking for. In order to do this, you need to be clear, informative, and concise.
3. Get your offer to the point so that it stands out. Use a compelling call-to-action button to make it easier to convert visitors into clients, or at least get them to look at your website again. You can also include videos on your landing page because they help customers learn about what you are offering.
4. Set up an easy to navigate website. Make sure your page is clean, user-friendly, load quickly and that you are able to show off the best of your product and service. You also need to ensure that the design is appealing. This means that you need to check that the layout of the page is easy to navigate and that everything is in a readable font size. You can also make sure that your page has a lot of images, but make sure that you don’t overdo it. Images should always be used to complement text and add a visual aspect to a website. They can also help increase traffic to your site.
5. Link your landing pages to your blog posts. This way, you will increase your chances of getting visitors and the more visitors that your landing page gets, the better. Make sure that your blog post is interesting. You can get a lot of traffic from it.
6. Incentivise people to share your content. This is a bit more complicated than just throwing up a post on Facebook or Twitter, but it can be a great way to grow your audience and build your email list. As an example, let’s say you have an event coming up. You could put out a free ticket giveaway on your blog and then ask your readers to join by taking pictures of themselves while stating why they should win and tag it on Instagram with the hashtag #ticketgiveaway
7. Use A/B Testing and Optimization. The easiest way to make a website better is to test different versions of your site. You can do this with split testing or A/B testing.
With A/B testing you have two versions of the same page and then use analytics to see which one converts better. One thing I love about this method is that it works in all kinds of industries and you don't have to be a webmaster to test your website. This means it can be used by anyone looking to improve their business, and that makes it an effective marketing tool.
9. Be Patient and Persistent. Your first impression as a visitor can be your last. If you want your landing page to stand out from the competition, it’s important to create a unique message that your audience will actually care about. And the best way to do this is to be patient and persistent in crafting your message. When I say “persistent,” I mean that you need to keep up with changing trends, new research, and current events. Your messaging must adapt over time.
When it comes to landing pages, there are a lot of ways to approach the task. You can create a sales page, opt-in form, or opt-out form. You can create an email campaign that has a direct link to your landing page, or you can add a lead magnet to your existing sales page. Landing pages help you to test the value of your offer. It’s an extremely versatile and effective marketing tool. Landing pages can range from being very simple (just a single call-to-action) to more complex (using split testing or multi-variate testing to test multiple CTAs). They can be standalone, or they can be part of an email campaign.
Want a custom-made landing page? We can help you get there. We provide everything from strategy and design, to hosting, content creation, and conversion optimization. Let’s build your next project together!
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