by Maria Bugtong
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30 June 2022
Linkedin has become an essential tool for professionals today. As a professional network, it offers a free platform for business professionals to connect, communicate, and collaborate with other members. It is one of the leading networking tools used by businesses today with over 58 million registered companies. Through this social networking tool, businesses can share and discover new opportunities, promote their brand and products, and stay connected to their customers. But it doesn't end here. The number of people using LinkedIn has grown drastically since the beginning of the year. LinkedIn recently announced that it had over 722 million members as of February 2022. Now, even people who aren’t in the business world are joining LinkedIn to find potential employees, partners, and customers. LinkedIn isn’t just for professionals. It’s also a great place to meet new people and to make new connections. So it’s worth a look if you’re thinking about making some new connections. But if you are reading this blog, chances are you want to know about the opportunities of Linkedin Marketing for your brand or business. But before we move ahead on how Linkedin Marketing Strategy works, let's dive into understanding what it actually is.