The 8 Digital Marketing Challenges And Strategies to Overcome Them

1. Creating a Great Website

One of the most common complaints we hear from small business owners is that they don’t have the time and money to spend creating a beautiful website. Whether they’re trying to create a corporate website, a blog, or a personal website, the problem is the same: They simply can’t risk investing money in putting together something that is both visually appealing and highly functional. For most of them, creating a website is still something that only large businesses have or is not something they need.



The good news is, that there are lots of ways to create a great affordable website for yourself or for your business. You can use something that is already built for you without the need to learn coding and programming.

This is one of the biggest mistakes that many new entrepreneurs make. They don't consider the fact that their businesses need a brand in order to survive. There are many ways to define a brand, but generally speaking, brands represent a collection of experiences, values, and promises that help customers distinguish your product or service from others. Brands are often thought of as something that comes after you've launched your product or service. But you can create a brand from the very beginning. Consider these questions: Do you want to use a particular font to set the tone of your business? Does your logo communicate what your company stands for? Have you considered using social media to connect with your community? There's no quick fix for this problem, but there are some steps you can take to start working towards it.

3. Increasing Conversion Rate

Most companies want to see their conversion rate increase. However, in reality, many small businesses have a hard time increasing conversions because they don’t understand the difference between having a great business model and having a bad one. A good business model will allow a company to convert the same percentage of customers who sign up for an email newsletter to customers who buy a product. In other words, your product has to be the best possible product in the market if you want to see your conversions rise.

As you begin to consider ways to increase conversion rates, there are some things that are non-negotiable. These include making sure that you have a clear call-to-action button, a compelling headline, and an engaging image. Also, try testing your site with multiple devices, including tablets and smartphones. Finally, if your site doesn't work properly on smaller mobile screens, you're going to lose a lot of business. A good user experience will increase conversion rates. And a good user experience is possible for a very low cost, as many basic UX elements (e.g., page layout) can be done for free. These can be done simply by keeping things simple.

4. Improving SEO

Businesses of all sizes are searching for ways to improve their SEO to increase conversions and drive more customers to their websites. According to recent studies by Moz and Search Engine Land, small businesses are struggling with improving their SEO. But there are solutions. To start, small businesses need to create and implement a strategy that is specific to them. Small businesses often don’t have the time or money to spend hours per week optimizing their website. But, by creating a basic plan, small businesses can create an effective SEO strategy that requires minimal effort on their part and will get the results.

Take a quick look at our SEO Strategy Creation Product where we can build an in-depth SEO strategy for your website that is going to enable you to attract the ideal customers for your business.

5. Making a Killer Landing Page

We are big fans of landing pages for small businesses because they're relatively easy to build and can be very powerful marketing tools. Landing pages are often the most cost-effective marketing tools for businesses looking to target a specific audience or raise awareness for a new service or product - turning your potential customers into paying customers. However, creating a landing page for your small business can be tricky. Here's why. Small businesses don't usually have a budget to hire a professional web designer or a copywriter. They don't have a big marketing budget to pay for traffic, and they don't have the resources to design an entire website. So, what should small businesses do?

They can start by taking a look at the sites that are succeeding online. And imagine your business having that kind of landing page and seeing a good return of income. All the time, energy, money, and efforts you've put in will always pay off if you have a killer landing page that sells.

 For just $200, get a modern, responsive Landing Page that sells, built for you.



6. Measuring Results

Businesses are finding that tracking and measuring online marketing efforts are getting more difficult. According to a recent report from Google, small businesses (those with five or fewer employees) are experiencing a significant rise in difficulty in measuring their online marketing results. The good news is that there’s a solution that can help small business owners track their online conversions.



Our Online Health Report is a powerful tool that will enable you to get to the heart of your online presence and suggest improvements that you can make to boost your online presence.

7. Building a Social Media Campaign

More than 50 percent of small business owners say they haven't taken the time to fully understand the importance of social media marketing and its potential for their business. According to a recent study by Google and Harris Interactive, more than half of small business owners don't have a social media strategy.

What you can do is start with the right mindset. Don't try to do too much at once. Don't get overwhelmed by the amount of data you need to collect. Instead, just get started. "When you look back over all the social networks, they're not going to matter," said David Heinemeier Hansson, co-founder of Basecamp. "It's the ones you started five years ago." If you're just getting started, consider starting on LinkedIn first and see if there's any reason for you to jump to Facebook or Twitter. "If there isn't, then you've got a good handle on your audience and you're ready to build something else," Heinemeier Hansson said.

You can also check our social media tool where you can generate leads, schedule ready-to-publish content, and communicate with your followers all from one place so you’ll spend less time on the computer and more time doing what you do best - serving your customers.

8. Understanding Your Customers

One of the biggest obstacles small businesses face is understanding their customers. Understanding who they are, what motivates them, and what they expect from the company they’re buying from.

What you can do first and foremost is find out who your customers are. If you don’t know who your customers are, you won’t know what they want or need. Without knowing this, there’s no way you can effectively design your website or create your products. And if you don’t know who your customers are, you also won’t know what kind of customer you’re missing out on—so you’ll never be able to make a profit. To find out who your customers are, start by making a list of the people who could be interested in your products or services. Think about their needs, wants, and expectations. Then, think about your company. What does your company do? What do your products or services do? What kinds of people are attracted to your products or services? What are your competitors like?

But only about 2% of website visitors identify themselves by filling out a form. Ahumka Digital can help you Identify the other 98%. Turn your website into a lead generation machine with Visual Visitor - Anonymous Visitor Identification.  We identify anonymous visitors to your website then we determine their buying intent and access to company information and we deliver all of this information in an email while the prospect is still on your website.

The internet is not just a big box of chocolate. It’s also a new type of environment, full of different challenges and opportunities. It’s up to you to decide how you want to use it. For us, we believe, digital marketing is the most exciting thing that has happened to small businesses in the last decade. But, if you’re like most small business owners, you have some growing pains when it comes to digital marketing. So, what’s the deal? Well, as a small business owner, you need to understand the basics of digital marketing, but you also need to be savvy when it comes to the digital marketplace. That’s where digital marketing companies like us come in to help you through the process.

Are you ready for the easiest, fastest way to get started? Try a couple of FREE products, and digital tools to take advantage of all the great benefits we have by signing up to our Ahumka Digital Business Portal now