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Why UX/UI Design Research is Essential for Mobile App Development

Maria Bugtong • 14 March 2022

Responsive Web Design


There are a large number of mobile apps on the application store today. Some have been fruitful, while others have been difficult to scale in the exceptionally competitive application market. One thing has been standard with all successful mobile applications, that is, they all have extraordinary look and feel.


Many clients search for mobile apps that look appealing and feel great when using them. An application, if, is engaging, is an outcome of having a well-organized User Interface and User Experience. As suggested by the best mobile application developers, an application must be created by putting a lot of emphasis on its Ul/UX and responsive web design; since this is the place where success for your application starts.


To paraphrase one of the internet's best known guru's - Guy Kawasaki, an enchanting product should be DICEE. 

  • Deep. A great product is deep. It doesn’t run out of features and functionality after a few weeks of use. Its creators have anticipated what you’ll need once you come up to speed. As your demands get more sophisticated, you discover that you don’t need a different product.
  • Indulgent. A great product is a luxury. It makes you feel special when you buy it. It’s not the least common denominator, cheapest solution in sight. It’s not necessarily flashy in a Ferrari kind of way, but deep down inside you know you’ve rewarded yourself when you buy a great product.
  • Complete. A great product is more than a physical thing. Documentation counts. Customer service counts. Tech support counts. Consultants, OEMS, third-party developers, and VARS count. Blogs about it counts. A great product has a great total user experience.
  • Elegant. A great product has an elegant user interface. Things work the way you’d think they would. A great product doesn’t fight you—it enhances you.  If you want to see if a company’s products are elegant, you need only look at its CEO's presentations
  • Emotive. A great product incites you to action. It is so deep, indulgent, complete, and elegant that it compels you to tell other people about it. You’re not necessarily an employee or shareholder of the company that produces it. You’re bringing the good news to help others, not yourself.


Reasons Why a Mobile App needs an Efficient Ul/UX design


Creating an excellent User Experience (or UI / UX) design for an app is a process that requires considerable attention to detail. It includes meticulous research into the needs and desires of your clients to ensure that the end-result will be successful.

The following are motivations behind why you want a responsive web design for your application:


1. Improved ROI

An excellent user interface will take your application out of the realm of "me-too" and into the world of true usability. You'll become a client's go-to expert.

It prompts an increase in client engagement. In fact, the more engaged their customers are, the higher the likelihood that these clients will return to your site and purchase.


2. Build your brand

Growing consumer loyalty and winding up with happy customers can be achieved by investing in an appropriate Ul/UX design.

 Individuals like working with brands that satisfy them. They will be more able to call attention to highlights that you can repair, and therefore, you invest in working on your application. It builds the validity of your business as a customer makes good relations with your organization and brand. The consequence of this is the development in the value of your business and your brand name.


3. Incorporate Feedback and Response Time

Feedback empowers the customer to collaborate with the application upon completion of the task. The clients can leave feedback on their involvement in your application and inform you regarding the regions to improve. Responsive web design should be a good part of a mobile application. Response time is the period where the client's feedback gets received.

Response time is how long your application reacts to the client's request. Response time needs to be continuous and within 1 to 10 seconds. This way, customers can appreciate using your application.


The responsive web design of your application is an exceptional part. If your application is profitable, it will rely upon your mobile application User Interface and User Experience in all. You want to investigate what will make your application attractive and more captivating to your clients. The best method to work on this is by understanding the needs of your audience and their inclinations.

Ahumka Digital builds pixel perfect, fixed price websites for SMEs, as well as providing a suite of digital products including SEO, Social Media Management, Cybersecurity and more.

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