Every day we see people struggling with the same questions and problem: How do I get more leads for my website? How do I convert these leads into sales?

8 SEO Hacks That Actually Work in 2022

Here are eight tactics that can get you found by the search engines and increase your website’s traffic by thousands.

1. Use your brand name as your SEO Keywords

One of the biggest mistakes made by businesses is failing to include brand names in their keyword research. Use your brand name or business name as keywords to help search engines find you. This is especially important if you don't have any other content on your site yet. So when people search for your company name on Google, the very first thing they see is your website. Google wants to send visitors directly to your homepage, so by including your company name as a keyword, you are giving Google an opportunity to send traffic to your site.



2. Build Trust Through Quality Content

Trust. Trust is a powerful tool in the online marketing toolbox, and for good reason. A site that is built on trust is one that people want to visit. Sites with high trust tend to rank better in search results and have higher conversion rates. Content is an important component of trust. This is because it tells the search engines and users that your site is credible and that your business is legitimate. But since the Internet is a sea of content, you would want to stand out from the crowd and put your best foot forward, and the easiest way to do that is to add quality content to your site that ranks high in search results.

3. Drive Traffic From Social Media Sites

One of the most common mistakes is to assume that because your website appears on Google and other search engines, you don’t have to do anything else. But that’s just not true. Yes, you need to optimize your website properly to rank high. But that’s only one aspect of your online marketing campaign. The best marketers spend time on social media. This includes Facebook, Twitter, LinkedIn, Instagram, and others. They’re the most effective source for driving traffic to your site.

Social media sites are one of the most powerful marketing tools available to any business today. Using a social media site is an easy way to drive traffic to your website. When using social media, it is important to know the best practices and guidelines to ensure that your content is seen by the right people. If you want your content shared, you have to share it first. If you want your content to go viral, you have to start the conversation yourself. If you want to get found by search engines, you have to write original and quality content. If you want to increase traffic to your website, you must be consistent.

As a matter of fact, it’s no secret that Google’s search results rely heavily on social media. One study found that Google’s algorithms are even looking at the content of your social media pages to determine whether they’re relevant and high quality.



4. Generate Backlinks

The only sure-fire way to guarantee the success of any piece of content is to publish it to the search engines. If you want your content to be found by the search engines and ultimately rank higher on the results page, you must ensure that your website generates the right backlinks to the pages that contain your articles.

Search engines value backlinks because they help increase your page’s visibility among the search engine’s users. As search engines crawl the web, they look for links between pages to determine the relative importance of those pages. This process results in a ranking for each page that the search engine calculates based on the number of backlinks a page has. Google’s algorithm, for instance, looks at the total number of links to a page and assigns a weight to each link based on its relevance and proximity to the linked page. By acquiring high-quality, relevant backlinks, you increase your chances of being ranked higher among search engines. In addition to helping search engines rank your website, backlinks also increase the amount of traffic your site receives by increasing your link count.

5. Increase Visibility Using Visual SEO

Visual content is important for a reason: it can make a user feel that they’ve discovered something new or special. Search engine algorithms take into account that there’s a huge difference between text content and a picture of it. They will rank a webpage with a picture of a car higher than one with just text on it. When you are trying to optimize your website, be sure to include visual content and text content.

6. Expand Your Reach With Mobile SEO

If your website is designed to be viewed and used by people on their smartphones, it will be able to rank higher on search results. This is because Google now favours websites that are easy to navigate and view on small screens. They are also more likely to rank high if they have mobile-friendly design. Mobile-friendly webpages are typically created with special design and coding techniques, as well as the use of particular HTML tags.

Mobile SEO (search engine optimization) is simply the process of optimizing your website to ensure it ranks high in Google’s mobile search results. Google’s algorithms take into account a variety of elements to determine a website’s rankings, but one of the most important is your website’s mobile friendliness. A website that isn’t optimized for mobile searches will not rank as high, which means fewer people will find your content. A well-optimized mobile site will mean more visits to your site and hopefully more conversions.

7. Use Schema Markup

Schema markup is a set of HTML tags that allow your web page to be indexed by search engine spiders and then provide information about the content on your page to those who see that page. It’s important to use the appropriate schema markup to give search engine spiders as much information about your page as possible. These tags include title, description, keywords, and thumbnail.

Schema markup makes your content more search engine friendly. With it, you’ll be able to create a sitemap for your site. This is something that allows Google, Bing, and others to categorize your content so that people can find your blog and navigate it easily. This is a great way to increase your web traffic and visibility.



8. Add a Call-to-Action Button

A call-to-action button, or CTA button, is one of the most fundamental ways to ensure that the searchers find your page and click the button to get more information.

People who use Google to research things have already decided to buy something, and this can mean the difference between success and failure. Adding a CTA to your site, whether it’s a simple “Buy Now” button or a form that allows them to input all the details, will help people find you quickly. Also, make sure your call-to-action button is positioned over the top of the content that you’re promoting because it’s much easier to click on a link that is sitting on top of the page than it is to click on a link that is buried deep inside of the text.

To summarize, you need to use a combination of both organic SEO and paid strategies to rank for competitive keywords. SEO has changed a lot since the early days of Google. If you were ranking on page 1 for “how to increase conversion rate,” you would have to pay thousands of dollars to rank for it. But if you were ranking for “marketing blog,” you could probably get there organically through content marketing, guest posting, social media, etc.

If you want a free SEO analysis that reveals exactly how your site is performing and even checks on your competitors, then we recommend getting your hands on our comprehensive complimentary SEO report.