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What's 'appening

26 January 2022

Do you need a web site, mobile app, or both?

In the not so distant past, you really had only two options for your mobile web needs:

build a mobile site or
build an app.

Both options had their pros and cons, and it was up to you to decide which option would work best for your business.

Mobile websites offered the most cost-effective option, but they required an internet connection at all times and lacked the rich functionality of apps. Native apps offered the best experience and offline interactivity, but due to development costs and terrible engagement rates (especially for small business apps), they weren’t always worth the investment. Apps were also subject to the rules, regulations, and whims of fickle, temperamental app stores.

Luckily a solution was on hand, and in 2015, it arrived with the birth of Progressive Web Apps (PWAs). PWAs can best be described as websites that behave like apps.

Imagine if an app and a website had a lovechild that inherited its parents’ best characteristics, that would describe a PWA. From one parent (the website), the PWA inherits its easy discoverability (without having to be downloaded) and low maintenance upkeep; and from the other parent (the app), the PWA inherits its rich functionality, offline user interactivity, and engaging experience. Like a website, a PWA is accessed directly from your web browser; and like an app, it can be installed on your mobile device’s home screen and send you notifications.

The Major Benefits of PWAs

PWAs have a number of attributes that could greatly benefit your customers, and therefore your business. we list just a few of the major ones here:

1. BETTER ENGAGEMENT

Visitors spend more time engaging with PWAs because they deliver an immersive experience on par with the best native apps, complete with offline availability.

2. INCREASED CONVERSIONS AND REVENUE

The longer your prospective customers spend on a site, the more prone they’ll be not only to return but also to fill out forms and make purchases.

3. FASTER LOAD TIMES

Your customers can always count on PWAs for lightning-fast content loading and swift responses to user interaction.

4. PWA ASAP

Your customers won’t ever have to go through an app store or download anything to access your PWA. All they’ll have to do is add the PWAs icon to their home screen and they’re good to go.

5. IOS OR ANDROID? YES.

No more deciding which platform to create you app on for your customers. PWAs are supported on Google Chrome, Safari, and Microsoft Edge.

6. A DATA DIET

PWAs conserve data because they don’t need to be downloaded, and once content is loaded on a PWA, it is accessible for offline use.

7. BUILT-IN SECURITY

Since an SSL certificate is required for PWAs to work, encryption is a built-in function of PWAs. All Ahumka Digital websites come with SSL certificates as standard.

8. COMPETITIVE EDGE

PWAs are a great way to set your business apart from the competition by offering your customers a top-notch mobile experience.

Success Stories

Still not sure what a PWA offers for your business? No problem, here are some actual success stories from using PWAs by companies that you've hopefully heard of:

1. TINDER SAVES TIME

Tinder saw their load times cut in half compared to their app. When you need to swipe left or right, seconds count!

2. PINTEREST PRAISE

Pinterest users are spending 40% longer on Pinterest’s PWA than they did on Pinterest’s former mobile site. Imagine what that extra engagement could do for your business.

3. LANCOME’S LIFTED

Lancome saw their wait times for full page interactivity decrease by 84%, conversions increase by 17%, and mobile sessions increase by 53% when they switched to a PWA.

4. FLIPKART’S ON FIRE

Flipkart saw 60% of the customers who uninstalled their app return to use their PWA.

What do I need to do to get a PWA?

The great news is that If you choose one of the website build packages from our store, absolutely nothing. All Ahumka Digital websites are built with PWA functionality at no additional cost to you. Start giving your customers a great experience, and increase your sales. Click on the button below and check out the options in our store.

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Ahumka Digital builds pixel perfect, fixed price websites for SMEs, as well as providing a suite of digital products including SEO, Social Media Management, Cybersecurity and more.

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