What if there was a simple way to boost customer engagement and sales on your website and conversions without making extensive changes to your site, or having to code. Well there is, and it's called web personalisation.

So what exactly is web personalisation?

Simply put, web personalisation is about, changing site messaging, content, and some design aspects based on a web site visitors persona to create an experience that relates directly to a customers unique situation. For example:

• Time of day
• Number of previous visits
• The visitors location

Here's why personalisation matters

First of all, site visitors have a notoriously short span of attention so it's important to attract their attention quickly. Surveys show that 80% of people say they are more likely to do business with companies that offer a personalised experience and also that personalised Calls-to-Action (CTA's) perform over 200% better than other CTA's. Perhaps most important is a study which shows that companies who personalise their customer web experience see an average 19% increase in sales!

At Ahumka Digital, every website we build has the functionality to turn on different types of personalisations options. You can choose to do it yourself or have us do it for you, depending on your choice of support plan.

Here are just some of the personalisation options that are available to you:

First time visitors

Show first time visitors to your site an intro video to your business

Welcome back your existing customers

Showing a message to a visitor to your site saying “We’re glad you’re back” is more than a friendly greeting. It shows that you are paying attention to who your loyal customers are, and that you appreciate their business.

Off hours

Display a contact form on your website for visitors who arrive after opening hours, so they can leave their contact information for you to follow up on

Happy hour

If you're a restaurant or bar that happens to have happy hour specials, you could display a coupon at the appropriate time for your customers to use when they visit your site

Daily specials

If you're a restaurant, (or other business) that offers specials, or a discount on a particular group of products on a given day, you can add the daily special to the homepage and set the day of the week as a trigger to display the right item on the right day. You could also list lunch specials, flash sales, eCommerce promotions, holiday promotions, etc. The sky’s the limit.

Location, location, location

If your business has multiple locations, and each branch has its own staff, offers, phone number, address, and contact details. Why show all of your site visitors the same info? By personalising the website according to the physical location of site visitors, you can display the right info without expecting the user to navigate to the relevant section of the website that contains what they need.

Nearby offers

If a visitor visits your website from a location near your physical store, display a sales coupon

Personalisation by device

From showing a map to a client that accesses your site via a mobile device, to showing detailed product descriptions if your site is accessed through a desktop, there are a number of personalisation options you can display depending on the device a visitor to your site is using.

I hope that's given you an idea of some of the many and varied options that a website by Ahumka Digital can give you without having to write any code. If you want to boost conversions among your site customers, give yourself an edge over your competition, or make your sales and promotions more dynamic and engaging, then click on the button below to visit our store.