What is Digital Marketing? — This is an extremely common question that has come up many times in our experience as a digital agency. With more and more people using the Internet to find information, buy products and services, and connect with other people, it’s important to make sure you know what digital marketing is and how to utilize it to reach your customers.

In this article, we’ll share with you what digital marketing is, and why your company needs it.

All The Buzz About Digital Marketing



Digital marketing is a process that aims to help businesses reach their target audience through multiple digital channels such as the internet, mobile phones, display advertising, and social media; making it more effective at reaching potential customers than traditional forms of advertising like television, radio, and print. And, according to the Direct Marketing Association, digital marketing will continue to grow and become a bigger part of overall marketing campaigns.

The 10 Types of Digital Marketing: What They Are and Why You Should Use Them

1. SEO (Search Engine Optimization)

Search engine optimization also known as SEO is the process of optimizing web pages for search engines. This can be done by building links from one web page to another, writing relevant keywords in the content, and making sure the website is easy to navigate and has a strong brand identity. Once your site is optimized, you can help Google identify your content and rank your page in search results. It’s how businesses get found by their customers.

But remember that SEO isn't about manipulating the search engine rankings to increase your website's placement in the search results. Instead, SEO is about being found when potential customers are looking for you.

2. PPC (Pay Per Click)

Pay per click (PPC) is a type of paid search advertising where advertisers pay the search engine each time a visitor clicks on their ad. This can be done for search keywords (when someone searches for something and finds your ad in the results), banner ads (advertisements on websites), text links (ads that appear in web pages), and more. PPC can also be done by having people click on your ad or by bidding on keywords (where you compete against other advertisers for certain keywords).

3. Social Media Marketing

Social media marketing is a powerful form of marketing. It's the practice of creating or distributing content on social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and more that helps build awareness of your brand, company, products and services, and drives traffic to your website.

As more and more people are using social media sites, businesses are learning the value of social media and incorporating it into their overall marketing strategies. This type of marketing helps create a brand personality and a relationship with customers. It is also a great tool for lead generation, which helps your business grow.

The great thing about social media marketing is that you can also choose not to pay to market your product (organic strategy), just invest in your time and make sure you're engaging your target audience.

4. Email Marketing

E-mail marketing is a form of Internet marketing that involves sending bulk email messages (aka campaigns) to targeted groups of recipients.

 The key to a successful email marketing campaign is to ensure that your message is sent to the right people at the right time because the goal of email marketing is simple: to keep your customers coming back for more. And it's no secret that email is still a powerful form of direct marketing. In fact, according to eMarketer, email is still the No. 1 way consumers interact with businesses online. 

5. Content Marketing

Content marketing is basically marketing through content. It can take many forms, but it always consists of a series of content assets, whether that’s blog posts, video, white papers, ebooks, infographics, etc. In the past, it was typically thought that content marketing had to be done by a company’s own employees. That is no longer the case. A well-managed content marketing strategy can include partnerships with other companies, bloggers, influencers, and more.

Content marketing is especially important for startups because it can help you gain the attention of potential customers, help them learn more about your company, and then watch the sales follow.

6. Affiliate Marketing

As you may already be aware, affiliate marketing is a type of internet marketing where companies pay affiliates to refer their products to others. These products can be either physical or digital.

Affiliate marketing is a great way to earn a bit of extra cash from your blog without having to spend time or money creating a website or content. It’s also a great way to drive traffic to a site and monetize it, so it’s worth learning about if you’re a blogger or business owner.

7. Influencer Marketing

Influencer marketing is a marketing strategy in which a brand or company pays people with a large online following (influencers) to promote a product or service. For example, a clothing brand might pay a YouTube celebrity or blogger to post a video about a new line of shirts they just released.

Influencer marketing is great to use for a wide range of reasons, including increasing brand awareness, product launches, and gaining new customers. 

8. Search Engine Marketing

Search engine marketing (SEM) is a type of online advertising that places advertisements on search engine results pages (SERPs). If someone enters a search query into a search engine like Google, the page will display the results from web pages that match those search terms. Some websites also pay sites like Yahoo! or MSN to place ads above search results. The ads can be paid for by advertisers, but they're most often placed by website owners to boost their own site's visibility and increase their revenues. If you're looking to increase the number of people who find your content, then search engine marketing is a very smart move.

9. Mobile Marketing

Mobile marketing, or mobile advertising, is a relatively new form of digital marketing, that is increasingly being used  by businesses. It is defined as “the use of mobile communication technologies to communicate with consumers about products and services in a digital world.” It is also used as a way to reach consumers where they are in their digital lives, including the Web, email, text messaging, social media, and more.

10. Video Marketing

Video marketing is essentially the use of video content to promote your company, product, service, or brand. Video content can take many forms, including short video clips (2-5 minutes long), testimonials, webinars, or longer form video content (20-30 minute videos).

Video marketing is a powerful way of attracting attention, getting engagement, and providing educational content. The best thing about video is its ability to engage both the brain and the heart. When done right, it can be an extremely effective channel to reach your customers in a way that keeps them coming back for more. It's also a good way to share your expertise.